Free iTunes at Starbucks

Chello 09-25-2007

To promote the new partnership with Apple and its wi-fi music store, Starbucks will be handing out 50 million iTunes songs to U.S. customers between October 2 and November 7, 2007. The new wi-fi Music Store features will be debuting at select Starbucks locations. This little bit of funness is free (free is always fun), and will allow anyone with an iPhone or iTouch that comes within range of the wi-fi music store to get access to whatever music Starbucks is currently playing. They’ll also be able to see the previous 10 songs. The wi-fi Music Stores should be available to nearly all Starbucks locations by 2009.

So back to these 50 million free iTunes songs. As expected, they will be limited to the music that’s being promoted at Starbucks locations, as the “Song of the Day” gift. Artists will include Joni Mitchell, Joss Stone, John Mayer, Annie Lennox, Paul McCartney, Dave Matthews, and Band of Horses. In related news, Goombah held a Starbucks music contest earlier this summer.

Nina

This will bring in a few customers atleast for a little while. But not many people have iphones anyway but atleast the stuckup people at starbucks will be in good company with the stuckup people who thought the iphone was a good thing.

SamiJo

haha thats about right Nina. I dont particularly like their coffee and stuff, plus not really interested in the artists to go and get the free music

Dream

That is definitely not the best list of people to try to get people in. Seriously what station were they pulling these artist from, vh1?

SamiJo

oh they probably polled the people that are there for hours at a time with their computers and take their coffee thru an IV. I can imagine they would like those artists. besides, aren't those the type of artists they plan in their normally? the couple of times i've been in there its always jazzy mellow stuff

Pussy

Damn this was pointless. They pick bands no one listens to. Why on earth would you have a promotion using things no one would really care about. That would be like someone saying, rush oer now and we will give you a free penny.

Hsoolien

They pick bands that people that go to Starbucks listen to, marketing genius really. There has long been a correlation between Apple, Starbucks and the kind of Artiste that listens to that particular brand of music. I know the MTV generation (can that be applied anymore?), MySpace gem and alt-music lovers will be puzzled, but I guarantee the level of success they are looking for.

Sunisa

None of those bands people listening to go to starbucks really. Those bands are really out of date. Anyone insteaded in those artist don't really care about getting free songs. Even less would proably have an ipod.

Ice

The number of people going to starbucks aren't going to be interested in those bands if they even know who they are.

Dream

I think the majority of people who listens to these music from these artist will proably make up about 10-20% of starbucks goers. I would love to do a servey on it.

Lynn

Damn I went there today and I didn't know anything about this stuff. They try to tell me about it and I asked them about the bands. My friends were all with me, the only thing we kept asking was you don't have anything more current and now. Totally a waste of a promotion.

Mina

mmmm... i want a frap now... yum!

Hsoolien

Give me Tim Hortons Cafe Mocha