MySpace Launches Take Down Stay Down Copyright Protection

Ice 05-12-2007

MySpace, the world's leading lifestyle portal, today announced the launch of Take Down Stay Down(TM), an innovative new feature for copyright holders that prevents users from re-posting video content in the MySpace community after that content has been removed at the request of the copyright owner. MySpace is the first internet company to launch this type of sophisticated content protection feature, which it is offering to all copyright owners free of charge. Take Down Stay Down is the latest addition to the company's industry leading suite of solutions developed to help copyright owners protect their content on MySpace.com.

"We have created this new feature to solve a problem that has long frustrated copyright holders and presented technical challenges to service providers - how to prevent copyrighted content from being re-posted by the same or a different user after it has been taken down by the copyright owner," said Michael Angus, EVP and General Counsel for Fox Interactive Media. "MySpace is pleased to be the first website to implement a more effective solution to this challenging problem. This is a ground-breaking and unprecedented benefit for copyright owners that re-enforces MySpace's position as the leader in copyright protection on the internet."

By utilizing Take Down Stay Down, MySpace will be able to even more efficiently and effectively implement its long-standing policy against users uploading third-party copyrighted material without permission. Take Down Stay Down utilizes a number of steps to ensure the content is identified, taken down, and kept out of the MySpace community. When a content owner informs MySpace that a user has improperly posted its content onto MySpace Videos, not only is the video promptly removed by MySpace, but MySpace also creates a digital fingerprint of the video content and adds it to its copyright filter, which is based on industry-leading Audible Magic technology. If any user tries to upload the same content that has been removed, the filter will recognize the digital fingerprint and block the content from being uploaded. This way, when copyright owners remove content from MySpace, they will have greater comfort that it will stay down and not be reposted. MySpace is the first to offer this feature to copyright owners.

The Take Down Stay Down feature is also integrated into MySpace's "Content Take Down Tool," providing copyright owners with a comprehensive solution to identify and remove any unauthorized user-posted content in a manner that is more efficient and effective than any solution previously available to them.

Take Down Stay Down is the latest addition to the company's industry leading suite of copyright protection tools, which provides unprecedented protection to copyright owners on a website that accepts user-generated content. MySpace's other industry-leading tools include:

* Audio filtering, which screens audio files uploaded by users to hinder any unauthorized music uploads and is offered free to all music copyright owners.

* Video filtering, which screens video files uploaded by users to hinder any unauthorized video uploads. MySpace's launch of video filtering earlier this year made MySpace the largest web video site to offer free video filtering to copyright owners.

* Content Take Down Tool, which is an automated tool that makes it easier and more efficient for copyright owners to request removal of any user-posted content they claim is unauthorized.

Dream

I think this is pretty cool and proably should of been in place with Youtube but I don't know how good it will be. I'm sure tere has to be a way around this but I know very very little about doing things with audio and video.

Hsoolien

This technology (which i fully support) it AMAZING, if it's what I saw a write up on a few months back (and yes Youtyube intends on implementing it as well)
Say you recorded a movie in the theatre or off your TV using a camcorder (or recorded a song of the radio using a voice recorder) and posted it, it is good enough at very low fielity of picking up the copyrighted material.

As for getting around it, audio needs to be altered A lot, enough you can't tell it's the original song, and the video alteration required to get around it can make the video unidentifiable. (the one I read up on actually picked up the sample song out of a rap track as an additional copywrited source)

Sunisa

This sounds interesting. If I knew more aout that stuff I would want to try and get around it just for the hell of it. I would really like to see how good this is. If its was done manually it would be something but for it to be automated it really must be impressive. Not that I have the means to even try it out but I could think of a view ways of getting around it.

Raven

I would thin video would be tougher to get by then just music. Just becuase video has sound too. Are they any sites that actually has this. I would love to play around and test it.

SiNXation

Since I have recieved litteraly over 1000 emails regarding this thing since it was posted, I thought I would go ahead and address everyone's concern about this since I don't want to get any mor emails about this.

This is a pretty good system. Yahoo has already have something similar to this for a long time now. This system was not added to make you stop uploading songs or videos, it was only made to protect myspace. Nothing else. Don't read more into it then it is. So now that's been address.

Here's something important. This will not affect proably more then 10% of myspace users if even that much. For all you people who don't read the whole thing and just go into panic mode about the smallest shit, take an extra 30 secs to read and another 30secs to think.

First of all the artist or owner has to flag down your content. Unlike you I don't think Ludacris is spending more then 30min a month on myspace. Myspace is not the premiere video site as much as they would like to think they are. Let's say that audio or video removed. takes about 30secs to edit a audio file to it can bypass this protection. It takes about 2mins to edit a video file to bypass this. I have tested this and yes its very easy to get passed.

Don't know how to edit audio and video files to bypass this protection. No matter, There's only about a 1000 or so video and audio sites out there that you can add your files too, Youtube, Google video and many many more. As I said before its not a big deal. You video wont be famous on myspace but most of the videos will not make you famous anyway. Oh hey you culd always get someone to host the file for you that has a website or server. Like I said before, this isn't going to really hurt anyone.

Want me to prove it even more? Well you have a myspace account. But you also put your images on photobukket, slide, rokkyou, tinypic and about the 100 or so other similar sites. Solike I said again if myspace doesn't wan't to hose your file, you can still file someone that will and still display it on your profile and comments to other people.

Now no more emails to Sin unless it sinful.